An Open Letter to Apple ... From a PSC Summer Intern

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This year PSC hosted a summer intern program, which included the opportunity to participate on the blog. As the first generation that is “fully connected” from birth, these young adults consider technology as another appendage and have much higher expectations for the products they depend on on a daily basis. The post below, from one of our interns, Dorothy, gives me hope that millennials care about their data and privacy – not just having the latest must-have gadget that’s available.

Dear Apple,

The announcement about your latest update has me anxiously awaiting your latest features and software – which have always had me in awe. I hear the rumors, see the spoiler videos and honestly cannot wait until the notification icon that lets me know the update is available appears above my settings app. However, after spending the summer working for a leader in software quality and security assessments, I cannot help but have a few questions that I am now dying to ask.

I would like to preface my questions by stating that I am well aware that these vulnerabilities that I’m about to mention can be found in the software of most phones, not just yours. Basically, they can be found in any internet-seeking device, including TVs and computers. But, I’m an Apple fan, so that is where my concern lies, and with the crazy amount of personal, vital information I keep on my iPhone 5s, it scares me to know that someone could instantly access my entire life if they got their hands on my phone.

So, I guess my concern is two-fold. First, Apple, what steps did you take with this update to ensure your software is up to the highest standard of quality upon release? Since you corrected yourself with roughly a-million-and-one “bug fixes” within the month after the original release, I (unfortunately) have to assume that your attempts for heightened quality are mediocre at best. I understand that designing such intricate software is no easy feat, but we, your loving buyers, expect the best from your team upon arrival. Not only do I have to delete almost my entire phone just to download the first round of your update, I have to continue this vicious cycle every time a new -.0.1 comes out. I want to know how you tackle quality and what you’re doing to offer improved quality with every release.

Another question I have is about the security. I have sensitive information on my phone for numerous accounts, some of which are highly sensitive. And let’s not forget about ApplePay (which I personally do not use, but many others do!). What is it that you do to protect this information? Millions of people use your phones – and with great risk. I would like to know that when I log into my email, or Facebook, and especially my checking account, that there’s little-to-no possibility of hackers getting their hands on my information.

What I’m saying is that I’m nervous that you’re not doing your best. As I have already stated, I am aware that these risks are possible with any and every phone on the market. So perhaps this is a letter to every phone company, not just you. But I’m an Apple lover, and I need to know that as your products are getting more and more advanced, you are accordingly raising your standard.

I can thank PSC for bringing the need for high quality, secure software to my attention, via my internship. At PSC, we provide our clients with the standard of excellence your products once provided. We can guarantee the quality and security of your future iOS updates, and we can guarantee that what you’re giving to your customers breaks the expectations they have set forth. You can change your ways, Apple – your brand depends on it.      

This is your call to action Apple, who are you going to call?

  - Dorothy

Dorothy, of course, is right! Companies like Apple have the opportunity to provide safe, secure, high quality software, but it’s up to them to make that happen. If customers continue to be disappointed by a company’s software, the brand will suffer (and a drop in revenue will likely follow). So, like I always say, we’re here to help. If your software is need of a boost, reach out to DCG or to us. Together we can help you produce the software that your customers deserve.


Rob Cross
PSC, Vice President

Written by Rob Cross at 05:00
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"It's frustrating that there are so many failed software projects when I know from personal experience that it's possible to do so much better - and we can help." 
- Mike Harris, DCG Owner

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